Estefania Cano

As a Marketing Specialist at GeoEngineers, Estefania plays a key role in shaping and communicating the firm’s brand. She connects the dots between internal goals and external expectations—ensuring that proposals, presentations, and marketing campaigns clearly reflect the company’s mission and strategic objectives. Her work supports business development across GeoEngineers, aligning visual and written communication to engage clients and promote GeoEngineers’ unique value.

At the heart of her approach is a deep understanding of the audience. Drawing on an innate interest in human stories and the ways people interpret the world, she tailors content to resonate with different perspectives. This ability to step into others’ shoes and communicate with empathy and clarity is a skill she brings to every project.

Her path to marketing began with a passion for storytelling. From childhood short stories to photographing abandoned gas stations and documenting candid moments, she found early on that both visuals and words were her tools for making sense of the world.

Before joining GeoEngineers, she worked as a Corporate Communications Specialist for a global automotive supplier. There, she managed internal and external communications for the U.S. interiors division, creating content for employees, media, stakeholders, and the public. The high-paced, high-stakes environment sharpened her creativity, resilience, and interpersonal skills—qualities she now applies to her work at GeoEngineers.

Outside of work, she enjoys exploring Washington’s trails and coffee culture—whether that means trail running and ferry rides to nearby islands or sipping espresso martinis at local art pop-ups and thrift stores.